Using a Web-Based Supply Chain Management Simulation as an Experiential Learning Tool Across The Business Curriculum

A web based version of the common “Beer Distribution Game” that facilitates experiential learning was developed and tested for use across the business curriculum. While the fundamental elements of the original paper based game were preserved, the web-based on-line multiplayer version offers refinements to game play, administration and debriefing that allow more focus on the learning experience and open possible applications beyond the traditional one-time demonstration of the bullwhip effect. The web-based supply chain management simulation was tested and refined in Strategic Management courses and Integrated Business Curriculum courses at two widely separated universities. Students responded favorably to the on-line simulation and were very willing to reflect on what they learned about how they made decisions, how worked under conditions of uncertainty, how they treated information and how they worked in the supply chain environment. The simulation can be used to demonstrate systems thinking and various other concepts throughout the business school curriculum including courses in Operations Management, Strategy, Information Systems, and Marketing.